Decision Intelligence Benchmark
Answer 6 questions to discover where your team falls on the Decision Intelligence Maturity Scale — and get a personalized improvement roadmap.
How does your team gather evidence before making product decisions?
When someone asks "why did we decide to build X?", how do you answer?
How often does your team re-debate decisions that were already made?
How long does a typical product decision take (from idea to ship/kill)?
After shipping a feature, how do you evaluate whether the decision was right?
Who owns product decisions in your organization?
Frequently asked questions
What is the Decision Intelligence Maturity Scale?
A four-tier framework — Chaotic, Reactive, Structured, Strategic — that scores how a product team captures, documents, and learns from its decisions. The benchmark survey scores you across six dimensions (evidence, documentation, accountability, velocity, retrospective, signal capture) and assigns a maturity tier with a roadmap to the next level.
How long does the benchmark survey take?
About 2 minutes. Six multiple-choice questions, no signup required, instant results. Each question accepts one of four options scoring 1 (chaotic) through 4 (strategic).
What does my benchmark score tell me?
Your overall maturity tier (Chaotic, Reactive, Structured, or Strategic) plus a per-dimension breakdown showing exactly which decision-intelligence practices are weakest. Most product teams land at Reactive — capturing decisions only when something goes wrong rather than building a continuous decision audit trail.
Is the benchmark free?
Yes. No signup, no card, no email gate. The full survey, score, and roadmap are free. IdeaLift the product is paid; the benchmark is a free assessment that maps to the same maturity model the product helps you climb.
How do teams improve their decision intelligence score over time?
Most teams move from Reactive to Structured by introducing a single source of decision truth (a decision log linked to evidence and outcomes) and from Structured to Strategic by closing the loop on retrospective analysis. The personalized roadmap returned at the end of the survey identifies the highest-leverage next step for your specific weakest dimension.